Map = all the content you are downloading when you press download. This includes the datapack in the map, the resource pack and all the other files inside.

Map may be used as a normal Minecraft map as in: You are allowed to download the map and play on it together with friends and other people. You can freely make videos and other types of content about the map.
If the use of the map is public the map may not be altered in any way unless permission is granted from one of the map's makers.

The map may not be sold or reuploaded without the permission from one of the map's makers.